CAGW Annual Meeting September 23, 2009

Culture Capital Updates

Arts Management Workshops - September

National Arts Marketing Project Workshops - September

Business Volunteers for the Arts

Looking Ahead - October Events and Professsional Development Opportunites

Announcements

CultureCapital - Updates


CAGW Members Joining the CultureCapital Network

Arena Stage * The Arts Club * Bethesda Theatre * Dance Place * FotoWeek DC * National Museum of Women in the Arts * National Philharmonic * Rachel M. Schlesinger Concert Hall and Arts Center * Woolly Mammoth Theatre * Workhouse Arts Center * Office of the Arts, City of Alexandria has established an umbrella partnership for 30 arts organizations within their jurisdiction that have operating budgets under $500,000.


CultureCapital Traffic Tops 100K Pageviews

This summer, CultureCapital saw record levels of traffic to the site and surpassed the much-anticipated 100,000 pageviews per month mark in June and July! During the most recent quarter, an average of 22,600 unique visitors visited CultureCapital 32,800 times each month. This represents an increase of 9.5% unique visitors and 7% visits over the previous quarter. Pageviews grew by 11.5%. In addition, an average visit during the last quarter lasted 4% longer and also generated 4% more pageviews than an average visit during the previous quarter.

If you are not yet a participant in the CultureCapital Network, please consider joining as we enter our second year and gear up for the 2009/2010 cultural season! For more information contact info@culturecapital.com.


Joining the CultureCapital Staff

Johanna Seltzer oversees CultureCapital web administration. In 2007, Johanna worked closely with CAGW staff to develop the CultureCapital site policy and guidelines and with CAGW members as they uploaded their information into the site. Her knowledge of web technology and the arts community is vast, serving as a project manager on danceusa.org, dancemetrodc.org and as web development project manager with Balance Interactive, Inc.

Liz Anderson Simmons oversees the Google Analytics and Google AdWords campaigns for CultureCapital as the electronic marketing coordinator. Prior to working with CultureCapital, Liz worked at the Greater Philadelphia Cultural Alliance where she held this position for their online calendar, Phillyfunguide. Liz has a BFA in Wood Design from East Carolina University.

Johanna and Liz can be reached at info@culturecapital.com and 202.638.2406 x25.

Arts Management Workshops - September


Bylaws, Ancient History or Living Document

Thursday, September 10
9am-12N

Goethe Institut
812 Seventh St. NW
Washington, DC 20001

$25 CAGW Member and Dance/MetroDC
$50 Non-Member
Registration is required: click here to register

Continental breakfast provided by Geppetto Catering

Presenters:
Pat Peyser, The Catalyst Group and Peter Wolk, Esq.

Description:
Bylaws are the governing document of your organization outlining purpose, selection of members and how the organization is to be managed. They set the foundation for policies and procedures of the organization and the basic structure and abilities of the board. And, most important, bylaws are legal documents. If your organization is thinking about conducting a bylaw review, then this workshop is a great start. Topics include "Reasons for Change," "How to Conduct Bylaw Review," "Developing & Revising Bylaws," and "Adopting Revised Bylaws."

Presenter Bios:
Pat Peyser is President, the Catalyst Group, a management consulting firm, which provides services in the following areas: board governance, strategic and business planning and human resource management. Prior to that time she served as Director of Association Marketing and Principal, the National Consulting Group for National Rural Electric Cooperative Association. Pat has served as Manager, America Plan for Computer Associates, London, England, an international recruiting firm, and as a Research Analyst, Joint Commission on Mental Health of Children. She is a Senior Professional Human Resources (SPHR) and Certified Compensation Professional (CCP).

As a Business Volunteer for the Arts consultant Pat has engaged in 10 projects in the areas of Bylaw Review, Strategic Planning and Board Governance. She provided by law review for Tappers with Attitude, The Art League and Northern Virginia Opera Company. She assisted New Sewell Music School in Board Development. Pat has facilitated Metro Stage, Northern Virginia Opera Company, Art Enables and Washington Improv Theatre in long range planning and facilitated a visioning session with the Alexandria Commission for the Arts. Pat is currently providing BVA consultant services to Prince George's County Art Council in bylaw review.

Peter C. Wolk is a lawyer who has specialized in creating, representing, and advising nonprofit organizations since 1984. He has a nonprofit law practice, is the Founder and Executive Director of the National Center for Nonprofit Law, teaches Nonprofit Law and Governance at the University of Maryland, is on the Board of the Cultural Alliance of Greater Washington, and has written The Art of Creating Nonprofit Organizations & The Paper Chase.

Managing Board Members

Thursday, September 24, 2009
9am-12N

Center for Nonprofit Advancement
1666 K Street, NW Suite 440
Washington, DC 20006

$45 CAGW Member
$75 Non-Member
Registration is required: click here to register

This workshop is limited to Board Members and Executive Directors. Registration includes publication, Taming the Troublesome Board Member by Katha Kissman

Presenter:
Katha Kissman, BoardSource senior governance consultant

Description:
How do you talk to a Board member who can't make meetings on time? What about the Board member who thinks she/he's always right? Addressing difficult boardroom behavior in a timely manner can make all the difference in a functioning Board. This workshop will focus on how to manage board members who are unprepared, micromanaging, deviating from mission, serving personal interests, suffering from founder's syndrome and more!

Presenter Bio:
Katha Kissman is a BoardSource senior governance consultant. Based in the Washington, DC area, Katha has over 25 years of experience managing and consulting with nonprofits. As a senior governance consultant, Katha provides individualized board consultation and training and conducts workshops on governance issues. Katha has worked with a variety of organizations including the Boys & Girls Club of America, Corporation for Public Broadcasting, Lincoln County Community Foundation, and LA Art, among others. She has particular expertise in assisting boards with compliance, fiscal management, fundraising, relations and retention, risk management, special events, strategic planning, team-building, and training.

National Arts Marketing Project Workshops - Septemeber


Marketing. The Tools of the Trade.
Stretching Your Marketing Dollar to the Max!

Wednesday, September 16
9am-1pm

KPMG
2001 M Street, NW
Washington, DC 20036

$25 CAGW Member and Dance/MetroDC
$45 Non-Member
Registration is required: click here to register

Continental breakfast provided by Geppetto Catering

Moderator:
Nan Kyle Ficca, Vice President, CFO, National Conservatory of Dramatic Arts

Panelists:
Cyndi Bohlin, Communications & Marketing Manager, The Textile Museum
Orit Tamir Chaflawee, Marketing & PR Manager, Joy of Motion
Rebecca Ende, Director of Marketing and Communications, Theater J

Description:
One of the biggest myths in marketing is you must have a big budget in order to be successful. This workshop will tap into your creativity and present simple and effective strategies for extending your marketing reach with a shrinking marketing budget. Participants will learn how to create a community-wide buzz without breaking the budget as they explore innovative ways to stretch their marketing dollar. Get your ideas bubbling learning day to day techniques from a panel of your peers in a dynamic participatory discussion.

Business Volunteers for the Arts


Business Volunteers for the Arts®/Washington matches member organizations with professional consultants for pro bono projects in the areas of marketing, human resources, strategic planning, organizational development and information technology. Member organizations with budgets up to $19mm are eligible to apply for BVA services.

Recent Projects

Arlene Selber, branding specialist and Frances Bevington, principal Wilkington Design are working with The Writer's Center executive director, Charles Jensen and Board member Sally Mott Freeman to devise a branding strategy and creative brief.

Mary Jo Shackelford, principal, ExSelleration LLC, is working with Dumbarton House executive director Karen Daly to review and update the organizations Human Resources Policies.

Kelly Bowling, Senior Organization Development Consultant, Kaiser Permanente is working with the Board and staff of the Duke Ellington Jazz Festival to develop job descriptions and organization chart for the executive staff. Included in this project is developing job descriptions for positions at least one level below each member of the executive staff to allow room from expansion of the organization.

Irene Wagner, Marketing Consultant, completed her work with committee of the Friday Morning Music Club to develop a name for the Friday Morning Music Club Orchestra that honors the organization yet distinguishes it from other programs of the club. The survey process devised by Irene "allowed us to articulate our strengths and weaknesses and it provide our members and opportunity to express their opinions/views of the orchestra." said orchestra manager, Nan Cooper. The new name, "Avanti, The Orchestra of the Friday Morning Music Club" was adopted and will be used for this season's information.

Pat Peyser, principal The Catalyst Group, is working with the Board Chair and Executive Director of the Prince George's County Arts Council to develop a draft proposal of updated Bylaws.

Wendy Friedland, senior manager, Medimmune assisted Capitol Letters treasurer in setting up an accounting system using Quick Books Application. "We now have a working accounting system" reported organization treasurer Joe Peters.

Looking Ahead - October Events and Professsional Development Opportunites


Arts Huddle - Save the Date

The CAGW will convene arts leaders, artists, funders and patrons to identify critical issues facing the arts community of the Greater Washington DC region. Sponsored by the Arts Huddle, an ad hoc group of arts leaders and hosted by arts organizations throughout the region, these facilitated gatherings are designed to provide a room where leaders of the cultural commuity can freely discuss concrete ways to build collborations and create a strong, unified regional arts voice. Dates and locations are shown below. More complete information to follow.

October 20, 2009 9:30 - 11:00am Harman Center for the Arts
October 26, 2009 6:30 - 8:00pm Joe's Movement Emporium
October 28, 2009 10:00 -11:30am Wolf Trap

Workshops

Marketing. The Tools of the Trade.
Communications Strategies in the Web 2.0 World

Wednesday, October 7, 2009
9am-1pm

Meyer Foundation
1250 Connecticut Ave, NW
Suite 800
Washington, DC 20036

$ 35 CAGW Member and Dance/MetroDC
$ 55 Non-Member
Registration is required. click here to register

Continental breakfast provided by Geppetto Catering

Presenters:
Chad Bauman, Director of Marketing & Public Relations, Arena Stage
Liz Anderson Simmons, Freelance Consultant

Description:
Newspapers are folding. Arts coverage is shrinking. Bloggers are breaking major stories. The traditional ways in which arts organizations communicate with patrons are changing. This seminar will teach you how to effectively navigate the rapidly changing media landscape by creating an infrastructure of direct distribution channels. The presenters will also introduce attendees to tools that can be used to measure the impact and effectiveness of these distribution channels, thereby allowing marketing and communications professionals the ability to make smart decisions on where to invest their energy and resources.

Presenter Bios:
Chad M. Bauman is the Director of Communications at Arena Stage, where he supervises the marketing, media relations, publications, sales and front of house departments. Previously, he was the Director of Marketing and Communications at Americans for the Arts. At Americans for the Arts, he was responsible for all earned revenue goals, branding, strategic communications, and promoting the organization's more than 480 different programs. Chad has presented sessions at the National Arts Marketing Conference for the past four years. He was an Ahmanson Scholar at CalArts where he received his M.F.A. in Theatre Management and Producing.

Liz Anderson Simmons joined the Cultural Alliance of Greater Washington as an independent contractor with two years experience managing Google Analytics and the Google AdWords Grant for the Greater Philadelphia Cultural Alliance and Phillyfunguide.com. While at the Greater Philadelphia Cultural Alliance, she worked on a variety of regional marketing initiatives such as Museum Week in conjunction with the American Association of Museums, Funsavers Half-Price Theatre Subscriptions and Museum Memberships promotions, 5 Weeks of Family Fun, and Arts and Culture Fest. During her tenure, she also trained 40 administrators on the Phillyfunguide system and fostered relationships with Phillyfunguide partners.

Previously Anderson Simmons was the Publications Manager for Liberty Sports Magazine and the Special Events Coordinator for the Philadelphia Invitational Furniture Show. She graduated summa cum laude from East Carolina University with a Bachelor's of Fine Art degree in Wood Design. In her spare time she works in her studio and is training for a half-marathon.

Arts Management Workshop - Human Resources Series
Conflict Resolution in the Workforce

Tuesday, October 27, 2009
9am-12N

Meyer Foundation
1250 Connecticut Ave, NW Suite 800
Washington, DC 20036

$25 CAGW Member
$45 Non-Member
Registration is required: click here to register

This workshop is limited to 15 participants, for HR Specialists and Executive Directors. Continental breakfast provided by Geppetto Catering.

Presenter:
Kelly Bowling, Organization Development Consultant, Kaiser Permanente, and Business Volunteer for the Arts

Description:
Today's workplace environments must enable people to thrive. However, teamwork environments create more conflict as people with different opinions must choose to work together, often in close quarters. If disagreements and differences of opinion escalate into interpersonal conflict, organization leaders must intervene immediately. Not intervening is not an option if you value your organization and your positive culture. In conflict-ridden situations, your mediation skill and interventions are critical. This workshop will focus on how to deliver and implement workplace conflict resolution strategies and tools.

Presenter Bio:
Kelly Bowling is an Organization Development Consultant at Kaiser Permanente. In this capacity, she has served as the change management expert on multiple large scale systems implementation projects and has facilitated numerous meetings. She also has a Black Belt in Lean Six Sigma and is skilled as business process improvement initiatives. Additionally, Kelly is involved with leadership development training and coaching and has preformed multiple team interventions to help improve interpersonal dynamics. Prior to her work at Kaiser Permanente, Kelly was a Management Consultant at Booz Allen Hamilton, where she worked for 5 years. At Booz Allen, Kelly consulted for a variety of government clients in areas such as strategic planning, Customer Relationship Management, and Climate/Culture analysis. She has an M.B.A from the Robert H. Smith School of Business (University of Maryland), and a B.S. in Economics & Business Administration from Mary Washington College.

Announcements


Does your organization need a case statement?
A case statement outlines an organization's programs, infrastructure, and plans to make the argument why it needs – and deserves – financial support. A well-presented case statement is useful when working with board members, staff, volunteers and many donors. The final project for the fall Fundraising class in AU's Arts Management Program is to write a case statement for an actual organization. If you might be interested, please contact me lsmith@american.edu or 202-462-6093. The students will be working in pairs and supervised by faculty. You will be welcome to use any or all of the material that is produced.

DEADLINE: September 10, 2009
Artist Studio Space Available at Glen Echo Park, Maryland
The Glen Echo Park Partnership for Arts and Culture is seeking visual artists to join the Park's Resident Artists and to lease studio space on the second floor of the Yellow Barn building. Located in Glen Echo Park, a National Park site, the Yellow Barn building was rebuilt in 2006 and includes a resident painting and drawing organization as well as two individual artist studios. One studio, approximately 345 square feet and located on the second floor, will be available for a 1-3 year lease starting on October 1, 2009. For further details about Glen Echo Park, its resident artists, and to download the Request for Proposals, please visit www.glenechopark.org. To schedule a tour of the facility, contact Meredith Forster at 301.634.2223.

Stay Connected with Prince George's County Arts Council
The Prince George's County Arts Council is expanding our email list of Arts organizations in the region and request all interested parties to email, elewis@artspg.org

Arts and Humanities Council of Montgomery County Grant Deadlines
September 15: Artists and Scholars in the Community Grants
September 22: Grants to Small and Mid-size Arts and Humanities Organizations
September 29: Community Artists and Scholars Roster Applications
More information is available at http://www.creativemoco.com/grants

DEADLINE: September 13, 2009
FotoWeek DC Call for Entry
FotoWeek DC Awards has expanded from a regional competition to an international call for entries of remarkable imagery, both in single and series form, as well as multimedia pieces that combine the strength of still images with video, sound and graphics.

We invite you to submit your best work and enter today!
* Open to all professionals, amateurs, and students around the world!!
* Work displayed at FotoWeek DC Festival Nov 7-14, 2009
* $21,500 in cash awards
* Distinguished panel of international judges
* National Geographic Society Awards Ceremony Nov 5, 2009
* Published in Limited Edition 2010 FotoWeek DC Book
* Media & Online exposure at fotoweekdc.org
* Entries judged in 12 separate categories (including social documentary and multimedia)
* Images accepted in digital, film, cell phone, and alternatives processes

For more information visit www.fotoweekdc.org for a complete listing of award categories, eligibility, rules, judges and information.

The Cultural Alliance ENEWS is published monthly. The next ENEWS will be sent in September.

NOTICE to users of bulk or junk folders on their email service: To make sure you continue to receive our email in your inbox (not sent to bulk or junk folders), please add staff@cultural-alliance.org to your "safe folder", "address book", "friend list" or "white list" of approved email senders.