About CultureCapital.com I Marketing Partnership Rates and Benefits I CultureCapital.com Participants

About CultureCapital.com

On May 1, 2008, CultureCapital.com becomes THE online guide to promoting arts and culture events in the District of Columbia, Northern Virginia and Suburban Maryland. CultureCapital.com is produced by the Cultural Alliance of Greater Washington and is supported by The Morris and Gwendolyn Cafritz Foundation, Eugene and Agnes E. Meyer Foundation, The Marpat Foundation, Inc., and the DC Commission on the Arts and Humanities.

LISTING EVENTS ON CultureCapital.com

Listing events on CultureCapital.com is easy, provided your organization is either a member of the Cultural Alliance and part of the marketing partnership, or been designated a contributor to the marketing partnership by your local arts council or arts commission. Once you have joined the marketing partnership you will receive a password with which you may begin submitting as many events as you wish through the Submit an Event section of the site or, in the case of larger organizations, through bulk event uploads.

PROMOTION CultureCaptial.com

With the intention of raising awareness of the site and generating ticket sales for partners, CultureCapital.com is promoted via a media buy with washingtonpost.com that is designed to deliver almost 65 million impressions annually. The media buy is funded by the CultureCapital.com marketing partnership. The washingtonpost.com reaches 1.3 million adults (or 38% of the market) in the Washington DMA, of which over 985,000 adults have attended a cultural event in the last year (Source: Scarborough Research, Release 1 2007). As new members come into the partnership, we will include other media outlets in the buy.

JOINING THE CultureCapital.com MARKETING PARTNERSHIP

Depending on member operating budgets per their 990 listing in Guidestar, organizations will initially join the marketing partnership at the following levels with benefits as outlined.

Marketing Partnership Rates and Benefits

PLATINUM LEVEL – $10,000 annual fee
Organizations with Budget Levels of $5,000,000 and up

PRESENCE ON CultureCapital.com

• Event listings (unlimited)
• Benefit of all site promotion/marketing
• Home Page banner
  photo on left side of banner rotates daily with other platinum partners
  (organization picture can be changed quarterly for $85 fee)
• Home Page quarterly "Highlights" listings
  four "Highlights" include photo, event, description and click through
  for full event information
  Run Tue 12N – Tue 12N
  Rotate on page with three other platinum members
  Position 1-4 on the home page
• Category Pages quarterly "Spotlights" listings
  Six "Spotlight" listings
  Run Tue 12N – Tue 12N

MARKETING PARTNERSHIP EXPOSURE THROUGH MEDIA BUY washingtonpost.com

• CultureCapital.com site promotion on front of Arts & Living, Museums & Galleries, Theater & Dance, Music and Movies sections – all year
• Fixed home page tile – four weeks per year
• Fixed half-page on Arts & Living front page – four weeks per year
• Fixed half-page on Metro front page – four weeks per year
• Rotational media – Lifestyle Content – all year
  

PRESENCE ON CultureCapital.com

• Event listings (unlimited)
• Benefit of all site promotion/marketing
• Home Page quarterly "Highlights" listings
  Two "Highlights" include photo, event and click through for full event
  information
  Run Tue 12N – Tue 12N
  Rotate on page with one other gold member
  Position 5-6 on the home page
• Category Pages quarterly "Spotlight" listings
  Three "Spotlight" listings
  Run Tue 12N – Tue 12N
  
  

MARKETING PARTNERSHIP EXPOSURE THROUGH MEDIA BUY washingtonpost.com

• CultureCapital.com site promotion on front of Arts & Living, Museums & Galleries, Theater & Dance, Music and Movies sections – all year
• Rotational media – Lifestyle Content – all year
  
  

SILVER LEVEL – $800 annual fee
Organizations with Budget Levels under $1,500,000

PRESENCE ON CULTURECAPITAL.COM

• Event listings (unlimited)
• Benefit of all site promotion/marketing
• Category Pages quarterly "Also Recommended" listings
  Two "Also Recommended" listings
  Run Tue 12N – Tue 12N

MARKETING PARTNERSHIP EXPOSURE THROUGH MEDIA BUY washingtonpost.com

• CultureCapital.com site promotion on front of Arts & Living, Museums & Galleries, Theater & Dance, Music and Movies sections – all year
• Rotational media – Lifestyle Content – all year